First things first, Google Products setup and management including search console, analytics, google plus and other products you may use. I like to centralize all Google products under one gmail address, it makes everything easier. Read more about Google SEO.
Keyword/market research tip
Pay close attention to Google search returns when querying “your city service name”. When the page lights up with a lot of advertisements, the phrase you just typed is generally a good one.
Website repairs tip
If you’re a small business using WordPress check your page speed, structured data, and mobile friendliness with Google tools. For page speed I like Pingdom too. Plus you might as well check your HTML code using the w3 validator.
On site Organic SEO