by Stephen James Hall | May 23, 2026 | Organic SEO, SEO |
Evergreen Content & SEO: Building Pages That Stay Useful Evergreen content is content designed to remain useful, relevant, and findable over a long period of time. Unlike news posts, temporary announcements, or trend-based articles, evergreen content addresses...
by Stephen James Hall | May 22, 2026 | Organic SEO, SEO |
Keywords still matter in SEO, but they do not work the way many people were taught years ago. A keyword is not magic text that forces a page to rank. A keyword is a signal of what someone is looking for. Modern SEO is less about repeating exact phrases and more about...
by Stephen James Hall | May 21, 2026 | SEO, WordPress Beginner Guide, WordPress SEO |
I originally wrote a much shorter version of this article years ago for beginner WordPress users. The old advice was simple: write a clear title, add useful content, include images, write a meta description, choose the right categories, and publish. That advice still...
by Stephen James Hall | May 20, 2026 | Organic SEO, SEO |
I originally wrote the first version of this article in 2020, when Lighthouse and Google PageSpeed Insights were aggressively encouraging websites to “serve images in next-gen formats.” At the time, WebP support was still uneven across browsers and WordPress did not...
by Stephen James Hall | May 19, 2026 | Organic SEO, SEO |
I originally wrote the first version of this article in 2014. At the time, structured data was still early in mainstream SEO practice. The old examples used microdata, and the original Google Structured Data Testing Tool was still active. Today, I would usually...
by Stephen James Hall | May 19, 2026 | Learn Google SEO, Local SEO, SEO, SEO & Google, SEO Trends & Strategy (2018) |
The following tools are not all “SEO tools” in the usual marketing sense. They are tools I use to understand how a website is being seen, loaded, parsed, indexed, and interpreted. That distinction matters. Good SEO is not just about finding keywords or chasing...
