PPC and SEO are fundamentally 2 different things. SEO is generally concerned with organic, or unpaid search engine results. PPC is pay-per-click marketing such as Google AdWords. When optimizing a PPC ad, besides making it keyword friendly , one must bid accordingly. This is an example of #1 ad results in a highly competitive market. Client: Pure Air Conditioning.



Posted on

February 13, 2016

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