Let’s learn how to SEO the video & images you’ve uploaded(or are about to upload) to your WordPress media library. WordPress media optimization is just another way to make your website more search engine friendly.
First, the pink asterisk(in the image below) marks the location of the media library on the /wp-admin page. Once on your media library page, all your media files will be listed in order from most recent to least recent. Hover over an Image or video, click edit, and you’ll reach the screen depicted by the screenshot.
The blue asterisk at the bottom of the screenshot is the URL of the uploaded file and you’ll notice how my URL is fairly search engine friendly. That’s because I named the image “seo insurance industry” before I uploaded it to my website. So to improve SEO & save time, always name your image files with keywords before uploading them.
The green asterisk notes the description field. This text or html will show on the image attachment page. Yes, there is a whole page for each image, with it’s own url. Here is a link to one of mine about an SEO client in Boston Metro. You can add html to the description field so some in-links here would be apt. This is an area where I can always find improvements to be made no matter who SEO’d the site before me.
The yellow and orange asterisks note the image title and alternate text fields. The title should be very pointed, just a few words. The alt attribute can be a little more descriptive. The title and alt attributes are often ‘read’ by assistive devices so filling them in accurately is important to Section 508 compliance.
Using photography to help in the design of a website is a great idea. Not just displaying an image of the CEO and employees, but using an image of your place of business or images from the daily life at your workplace can give your potential customer a more personal look at you and what you do. Use your best photos to entertain your website visitors and you will be a good host and web designer.
The fields marked with yellow, orange, and green asterisks will help make your website w3 and section 508 standards compliant. You’ll notice there is no asterisk next to the “caption” field. Fill this information in on a per post basis since you won’t always want a caption visible on your page.
I’m Stephen James Hall, SEO Consultant.