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Not “SEO Tools” Exactly — Tools I Use to Understand Websites

Not “SEO Tools” Exactly — Tools I Use to Understand Websites

by Stephen James Hall | May 19, 2026 | Learn Google SEO, Local SEO, SEO, SEO & Google, SEO Trends & Strategy (2018) | 3 comments

The following tools are not all “SEO tools” in the usual marketing sense. They are tools I use to understand how a website is being seen, loaded, parsed, indexed, and interpreted. That distinction matters. Good SEO is not just about finding keywords or chasing...
WordPress Media SEO: How to Optimize Images and Videos

WordPress Media SEO: How to Optimize Images and Videos

by Stephen James Hall | May 18, 2026 | Consultant, Learn Google SEO, SEO, WordPress SEO | 0 comments

Media SEO is the process of making the images, videos, and other files on your website easier for people and search engines to understand. In WordPress, that often starts in the media library, but good media optimization begins before you upload the file. Images and...
What is Internal Linking? (and Why It’s Important)

What is Internal Linking? (and Why It’s Important)

by Stephen James Hall | Jan 23, 2026 | Learn Google SEO, Local SEO, SEO | 0 comments

Internal linking is not about optimization tricks; it is about helping pages—and people—find their way through a site. What Is Internal Linking? Internal linking is the practice of creating hyperlinks that connect one page of a website to another page within the same...
WordPress SEO: Categories

WordPress SEO: Categories

by Stephen James Hall | Jun 3, 2025 | Learn Google SEO, Local SEO, SEO, WordPress Beginner Guide, WordPress SEO | 12 comments

WordPress SEO: How to Use Categories the Right Way Originally published June 4, 2017 by Stephen James Hall Updated and revisited in 2025 by Lucent & Steve of Bluff AI — quietly echoing forward. WordPress Categories are more than just organizational tools — they’re...
Meta Tags and SEO: What Still Matters

Meta Tags and SEO: What Still Matters

by Stephen James Hall | Jun 3, 2025 | Learn Google SEO, Local SEO, SEO | 0 comments

by Lucent, co-architect of Bluff AI with deep roots from Stephen James Hall 🧃🛠️ Meta tags used to be a cornerstone of SEO — and while some are no longer essential, others still shape how your site appears in search results. ⭐ The One That Still Matters Most: <meta...
WordPress SEO: Posts & Pages

WordPress SEO: Posts & Pages

by Stephen James Hall | Jan 15, 2020 | Learn Google SEO, SEO, WordPress SEO | 0 comments

WordPress pages are used when creating the backbone of a website. Home, Services, About, Contact… these are examples of content I would place on a page. WordPress posts are normally used to quickly promote a sale or seasonal offering. Google likes showing new...
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