SEO for voice search devices like Google home isn’t more difficult structurally than normal SEO, it just takes a little extra thought and planning.
In conjunction with the Google Assistant phone app, Google home is a powerful search tool. Ask your Google home a question and you’ll get a reference link to the spoken answer sent to your device. Oh yes.
How do I SEO for Google Home?
Write a good answer to a popular question being asked among your target audience. Use about 300 keystrokes and write in a natural way that fully explains the idea. Maybe your answer will become a “featured snippet“. Google-bot seems to favor a few elements sometimes like very precise bullet points and information found within tables, but I’m certain that no special code or SEO trick is necessary.
Voice Search Optimization – “VSO”
Considering devices like Google Home during SEO is very important since voice search is so easy. Seriously, I sit here OK googling questions for fun. This ease means your target audience will be using it, so you might as well start now, I mean yesterday.
- Write conversationally
- Use proper HTML
- Use structured data when applicable
Simple example of some content that could become a featured snippet:
<h1… some phrase
<h2 supplemental phrase
<a href=”#anchorphrase”>Go to: the important below the fold content</a>
That anchor link skips this textual content that would have a few good internal reference links if I were optimizing it..
<h3 id=”anchorphrase”>some phrase</a>
- bullet list
- of some
- related phrases
<h4 id=”anchorphrase”>below the fold phrase</a>
- bullet list
- of below the
- fold phrases
300 keystroke exit paragraph with a few internal links
I think most of the difference may end up being stylistic. Google bot will want to be personable will it not?