Jump to: Voice Search Optimization, VSO. SEO for voice search devices like Google home isn’t more difficult structurally than normal SEO, it just takes a little extra thought and planning.

In conjunction with the Google Assistant phone app, Google home is a powerful search tool. Ask your Google home a question and you’ll get a reference link to the spoken answer sent to your device. Oh yes.

How do I SEO for Google Home?

Write a good answer to a popular question being asked among your target audience. Use about 300 keystrokes and write in a natural way that fully explains the idea. Maybe your answer will become a “featured snippet“. Googebot seems to favor a few elements sometimes like very precise bullet points and information found within tables, but I’m certain that no special code or SEO trick is necessary.

Voice Search Optimization – “VSO”

Considering devices like Google Home during SEO is very important since voice search is so easy. Seriously, I sit here ok googling questions for fun. This ease means your target audience will be using it, so you might as well start now, I mean yesterday.

VSO Tips

  • Write conversationally
  • Use proper HTML
  • Use structured data when applicable

Simple example of some content that could become a featured snippet:

<h1… some phrase


<h2 supplemental phrase

<a href=”#anchorphrase”>Go to: the important below the fold content</a>

That anchor link skipps this textual content that would have a few good internal reference links if I were optimizing it..

seo featured snippet read by google home<h3 some phrase

  • bullet list
  • of some
  • related phrases

<h4 id=”anchorphrase”>below the fold phrase</a>

  • bullet list
  • of below the
  • fold phrases

300 keystroke exit paragraph with a few internal links

I think most of the difference may end up being stylistic. Google bot will want to be personable will it not?

You can ask google home the following question to see an example. No tricks just a real answer with no bias. I’ve noticed a conversational approach can get results but at the same time, I see many examples of dry writing featured as well.