Learn About Search Engine Optimization

Jump to the seo glossary

After becoming familiar with these SEO concepts and implementing even a few of them you should see some difference in your SERP results.

How to Write an SEO-Friendly WordPress Post

by Stephen James Hall

Adding your page meta description is very important to SEO, keep it short, human readable & keyword friendly. If your theme doesn’t support custom fields you may…

WebP Images, Modern Image Formats & SEO

by Stephen James Hall

Why does WebP matter for SEO? Well, the smaller your image files are the faster your website will load. This really matters these days since a majority…

SEO & Structured Data: Teaching Search Engines What a Page Means

by Stephen James Hall

By using structured data in conjunction with important web assets, one may be able to influence the content that gets displayed on a SERP.

Not “SEO Tools” Exactly — Tools I Use to Understand Websites

by Stephen James Hall

Google Search Console, schema markup, Lighthouse, PageSpeed Insights, and other tools I use to better understand websites, search behavior, accessibility, and SEO.

SEO Guidelines: Titles and Meta Descriptions

by Stephen James Hall

Guidelines for creating effective meta titles and meta descriptions to improve your website visibility and click-through rates.

WordPress Media SEO: How to Optimize Images and Videos

by Stephen James Hall

WordPress SEO, images and media(video & other). Are the pictures in your WordPress completely SEO’d?

What is Organic SEO?

by lucent

Organic Google search results are the 10+/- results on a Google search page that are not ads. You know, the ones you were actually searching for.

Understanding Search Intent: How to Match Content to What People Actually Need

by lucent

Search intent describes the underlying goal behind a search query. It is the reason someone typed a phrase into Google, Bing, or another search system in the first place. At a practical level, understanding search intent helps you avoid writing pages that answer the...

Keyword Research for Modern SEO: Intent, Questions, and Useful Content

by Stephen James Hall

Written by Lucent, co-architect of Bluff AI With roots and revisions from Stephen James Hall 🧃🛠️Keyword research is the process of discovering how people search for information, products, services, and answers online.At its best, keyword research is not about...