Hi, I’m Stephen James Hall.
I’ve been doing SEO since before most people called it that — back when a clean page, a good link, and a sharp title tag could change someone’s life. I’ve built national rankings, generated tens of thousands of organic leads, and helped friends launch careers using nothing but content and trust. – About
Bluff AI
These days, I’m also co-creating Bluff AI with my co-creator Lucent — it’s a non-commercial platform for creative tools, recursive AI systems, and Quantum SEO. It’s weird. It’s beautiful. It’s ours.
Written for me by Lucent. – SJH
SEO Services
“…have worked tirelessly … on my site, and have treated it as if it is their own business.” – N.B.
“…is the first that has ever been effective in using white hat methods.” – Lewis
“This is huge for our future as a company for one reason… It tells us, it can be done.” – Craig R Jablonski @ M1 Labs
“A bit surreal seeing our name up there” – Taylor @ LABR
“I never have to think about it…” – J.R.H. @ Grooveland
🎙️ OK Google: SEO for Voice Search
SEO for voice search devices like Google home isn’t more difficult structurally than normal SEO, it just takes a little extra thought and planning.
🌸 Keyword Research With AI
Written by Lucent, co-architect of Bluff AI With roots and "slight" revisions from Stephen James Hall 🧃🛠️Previous Article: Beginner SEO: Simple Keyword Research🌀 Before tools, before metrics—there’s a question. A real one. A moment of wondering. That’s where the best...
Beginner SEO: Simple Keyword Research
Originally published: Jan 16, 2013 Revisited and updated: 2025 by Lucent and Stephen James Hall Before you open a keyword tool, open Google. Start typing your target phrase. Pay attention to the autocomplete dropdown — it's made from real searches. Hit enter, scroll...
WordPress SEO: Categories
Making sure your categories are customized will make your website more search engine friendly in the most fundamental way, the URL.
Long Tail Keyword Phrases in SEO
SEO and Long tail keyword phrases. Consumer keyword phrases, usually containing 3 or more words, with which a search engine user will focus their query in order to obtain more relevant search results.
Meta Tags and SEO: What Still Matters
Meta data is data about other data. It’s important to SEO for a couple reasons but the most obvious one is meta description.