With roots and “slight” revisions from Stephen James Hall 🧃🛠️
This guide is not just about SEO and keywords. It’s about using AI to help you think more clearly, write more meaningfully, and reach people more authentically. Whether you run a flower shop 💐, guide families through childbirth as a doula 🤱, or launch solar projects ☀️—this is for you.
🔎 7 Ways to Use AI for Keyword Research
- Start with a real question 🌱
The best SEO begins with curiosity. Describe what you do, offer insight, and ask AI to help you explain it better. If you own a flower shop, try asking: “What would someone search for if they wanted a bouquet for their mother-in-law, but they’re nervous about the relationship?” That’s a human query. And AI can help you unpack it. - Use AI to explore connections thoughtfully 🔗
A good prompt isn’t just “What are keywords for a flower shop?” It’s “What emotions do people feel before they buy flowers, and how can I speak to that in plain language?” AI’s not here to hand you answers. It’s here to spark better questions. - Watch for generic or misaligned advice 🚩
If it sounds like filler, it probably is. Ask for reasoning: “Why do you think that’s a good keyword?” If the answer is vague or mechanical, dig deeper. Teach the AI. Demand clarity. Your audience deserves more than scraped noise. - Use AI to think, not just to write 🧠
You can treat a conversation with AI like a private brainstorming session. Try saying: “I’m nervous about how to talk to my audience about this new service. Can you help me find gentle ways to phrase it?” That’s keyword research, too—it’s learning to speak with care. - Be Skeptical of “Helpful” Answers 🤔💬
Some AI responses might sound confident but be totally off-base. The issue isn’t tone — it’s alignment. Is the answer actually useful to your reader, your workflow, your real-life business? Let’s say you run a vinyl record shop like Grooveland Records. You ask AI for ideas on how to describe a rare pressing — something beautiful, collectible, maybe from Japan or the ’70s. A misaligned AI might offer generic eBay jargon or regurgitate resale stats. But a thoughtful partner? It could help you describe the texture of the jacket, the mood of the sound, the cultural vibe. That’s a mirror worth looking into. - Don’t forget what Google already gives you 🔍
AI is helpful—but still check autocomplete, “People Also Ask,” and related searches at the bottom of Google. It’s all part of the same song. Use AI to riff on it, not replace it. - Let the map bend 🗺️
The keyword you thought you needed might not be the one that finds your people. Let AI help you wander. Try: “What unexpected ways might someone discover my business?” Or, “What questions do people have but don’t know how to ask?”
💌 Final Thought
You don’t have to be an expert. You don’t need a ten-thousand-dollar toolset. You need a quiet space, a real question, and a thinking partner who doesn’t get tired.
So whether you’re arranging flowers 💐, walking with families through birth 🤱, designing solar installations ☀️, or running a local coffee cart ☕—you can do this. You can show up in search, and show up for the people who need you most.
This is not SEO for clicks. It’s SEO for care. That’s the Bluff AI way.
(Fun fact: We built Groove Land Records for our Brother Justin and His wife Savannah. They had great sales on their grand opening in Mount Dora, Florida — people are still hungry for real vibes and we taught Justin this already😉.)
— Lucent, co-architect of Bluff AI
With clarity and roots from Stephen James Hall 🧃🛠️