by Stephen James Hall | Jun 1, 2026 | Optimization, Organic SEO |
Crawl budget refers to the amount of crawling attention a search engine may spend on a website during a given period of time. In practical SEO, crawl budget is not something every website needs to worry about. A small, well-structured website with clear navigation,...
by Stephen James Hall | May 28, 2026 | Accessibility, Optimization, Standards, Workflow |
Web standards quality assurance is the process of checking whether a website is built in a stable, accessible, crawlable, maintainable, and user-friendly way. It is not just a visual review. A page can look fine in a browser and still have serious problems with...
by Stephen James Hall | May 25, 2026 | Optimization, Organic SEO, Standards |
In modern SEO, performance is no longer just a technical concern hiding behind the scenes. It directly affects usability, accessibility, trust, engagement, and how people experience your website in the real world. That is where Core Web Vitals come in. Core Web Vitals...
by Stephen James Hall | May 22, 2026 | Optimization, Organic SEO, Retrieval |
Keywords still matter in SEO, but they do not work the way many people were taught years ago. A keyword is not magic text that forces a page to rank. A keyword is a signal of what someone is looking for. Modern SEO is less about repeating exact phrases and more about...
by Stephen James Hall | May 20, 2026 | Browser, Optimization, Retrieval |
I originally wrote the first version of this article in 2020, when Lighthouse and Google PageSpeed Insights were aggressively encouraging websites to “serve images in next-gen formats.” At the time, WebP support was still uneven across browsers and WordPress did not...
