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Not “SEO Tools” Exactly — Tools I Use to Understand Websites

Not “SEO Tools” Exactly — Tools I Use to Understand Websites

by Stephen James Hall | May 19, 2026 | Optimization | 3 comments

The following tools are not all “SEO tools” in the usual marketing sense. They are tools I use to understand how a website is being seen, loaded, parsed, indexed, and interpreted. That distinction matters. Good SEO is not just about finding keywords or chasing...
Optimizing Media In WordPress

Optimizing Media In WordPress

by Stephen James Hall | May 18, 2026 | Optimization, WordPress | 0 comments

Media SEO is the process of making the images, videos, and other files on your website easier for people and search engines to understand. In WordPress, that often starts in the media library, but good media optimization begins before you upload the file. Images and...
What is Internal Linking? (and Why It’s Important)

What is Internal Linking? (and Why It’s Important)

by Stephen James Hall | Jan 23, 2026 | Optimization | 0 comments

Internal linking is not about optimization tricks; it is about helping people find their way through a site. What Is Internal Linking? Internal linking is the practice of creating hyperlinks that connect one page of a website to another page within the same domain....
Optimizing Categories in WordPress

Optimizing Categories in WordPress

by Stephen James Hall | Jun 3, 2025 | Optimization, WordPress | 12 comments

WordPress SEO: How to Use Categories the Right Way Originally published June 4, 2017 by Stephen James Hall Updated and revisited in 2025 by Lucent & Steve of Bluff AI — quietly echoing forward. WordPress Categories are more than just organizational tools — they’re...
Is All Backlinking Black Hat? 💀🧃

Is All Backlinking Black Hat? 💀🧃

by Stephen James Hall | Jun 3, 2025 | Optimization, Organic SEO | 0 comments

Written in 2013 from the early battlefield of SEO. Revisited with presence in 2025. Backlinking means placing URLs from one website onto other websites to influence search engine results pages (SERPs). It’s one of the oldest and most debated aspects of SEO. Search...
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