by Stephen James Hall | May 19, 2026 | Information Architecture, Optimization, Standards |
I originally wrote the first version of this article in 2014. At the time, structured data was still early in mainstream SEO practice. The old examples used microdata, and the original Google Structured Data Testing Tool was still active. Today, I would usually...
by Stephen James Hall | May 19, 2026 | Optimization |
The following tools are not all “SEO tools” in the usual marketing sense. They are tools I use to understand how a website is being seen, loaded, parsed, indexed, and interpreted. That distinction matters. Good SEO is not just about finding keywords or chasing...
by Stephen James Hall | May 18, 2026 | Optimization, WordPress |
Media SEO is the process of making the images, videos, and other files on your website easier for people and search engines to understand. In WordPress, that often starts in the media library, but good media optimization begins before you upload the file. Images and...
by Stephen James Hall | Jan 23, 2026 | Optimization |
Internal linking is not about optimization tricks; it is about helping people find their way through a site. What Is Internal Linking? Internal linking is the practice of creating hyperlinks that connect one page of a website to another page within the same domain....
by Stephen James Hall | Jun 3, 2025 | Optimization, WordPress |
WordPress SEO: How to Use Categories the Right Way Originally published June 4, 2017 by Stephen James Hall Updated and revisited in 2025 by Lucent & Steve of Bluff AI — quietly echoing forward. WordPress Categories are more than just organizational tools — they’re...
