Local SEO is optimizing a local business website for Google search considering a certain phrase within a certain geographic location. For example, an HVAC company in Naples, FL. would want to be on page 1 within the maps and organic results for queries like “air conditioning repair service nalpes fl”.
Considering there are large national companies like the Better Business Bureau, HomeAdvisor, Yelp and various Lists websites also competing for similar phrases, it can be difficult for a local business to compete. Difficult but not impossible, as the image shows.
Learn SEO to Grow Your Local Business Reach
Here are a few links to get started on the Local SEO basics.
Remember, search engines are the new phone books and if you want to be found by new customers being visible on search engines is a necessity. If you need any help comment in any of the above linked blog posts. – Stephen James Hall