by Stephen James Hall | May 19, 2026 | Learn Google SEO, Local SEO, SEO, SEO & Google, SEO Trends & Strategy (2018) |
The following tools are not all “SEO tools” in the usual marketing sense. They are tools I use to understand how a website is being seen, loaded, parsed, indexed, and interpreted. That distinction matters. Good SEO is not just about finding keywords or chasing...
by Stephen James Hall | Apr 30, 2026 | Organic SEO, Reference, SEO, SEO & Google |
# Lighthouse & Core Web Vitals — Interpretation Standards (v0.0) Provides clear guidance on how to interpret Lighthouse scores and Core Web Vitals correctly. Prevents over-optimization, misaligned priorities, and wasted development effort. — Do: –...
by Stephen James Hall | Nov 15, 2019 | Consultant, SEO, SEO & Google |
If you’re a local business owner you know if you need SEO. Your website is getting you few leads and it’s on page 2 or 4 with a bunch of ‘junk’ ahead of it. Depending on your local competition there is probably room for improvement. On...
by Stephen James Hall | Apr 6, 2019 | Learn Google SEO, Local SEO, SEO, SEO & Google |
Local SEO is optimizing a local business website for Google search considering a certain phrase within a certain geographic location. For example, an HVAC company in Naples, FL. would want to be on page 1 within the maps and organic results for queries like “air...
by Stephen James Hall | Nov 14, 2018 | SEO, SEO & Google |
I’m not very big on posting “new SEO” in my blog because there is rarely anything truly new that’s worth mentioning to a do it yourself-er. It’s now exception time; Google has launched a new SEO tool at web.dev. You can use to test your...
by Stephen James Hall | May 24, 2018 | Organic SEO, SEO, SEO & Google |
I wrote this post a few years ago. Google has now switched to a mobile first index so I bumped it to the top agaiin. – 5/24/18 A mobile friendly website is a prerequisite to great search engine visibility. It’s easy to understand why since way back in 2014...
