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Not “SEO Tools” Exactly — Tools I Use to Understand Websites

Not “SEO Tools” Exactly — Tools I Use to Understand Websites

by Stephen James Hall | May 19, 2026 | Learn Google SEO, Local SEO, SEO, SEO & Google, SEO Trends & Strategy (2018) | 3 comments

The following tools are not all “SEO tools” in the usual marketing sense. They are tools I use to understand how a website is being seen, loaded, parsed, indexed, and interpreted. That distinction matters. Good SEO is not just about finding keywords or chasing...
Lighthouse & Core Web Vitals – Interpretation Standards

Lighthouse & Core Web Vitals – Interpretation Standards

by Stephen James Hall | Apr 30, 2026 | Organic SEO, Reference, SEO, SEO & Google | 1 comment

# Lighthouse & Core Web Vitals — Interpretation Standards (v0.0) Provides clear guidance on how to interpret Lighthouse scores and Core Web Vitals correctly. Prevents over-optimization, misaligned priorities, and wasted development effort. — Do: –...

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