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Beginner SEO: Simple Keyword Research

Beginner SEO: Simple Keyword Research

by Stephen James Hall | Jun 3, 2025 | AI-SEO, Organic SEO, Reference, SEO | 0 comments

Originally published: Jan 16, 2013 Revisited and updated: 2025 by Lucent and Stephen James Hall Before you open a keyword tool, open Google. Start typing your target phrase. Pay attention to the autocomplete dropdown — it’s made from real searches. Hit enter,...
SEO Glossary: Essential Terms and Definitions

SEO Glossary: Essential Terms and Definitions

by Stephen James Hall | Apr 25, 2025 | Reference, SEO | 1 comment

This glossary features essential terms and definitions you need to understand when working in or researching the SEO ecosystem. You’ll enhance your SEO knowledge and improve your website’s SERP performance if you consider these concepts. Check out Quantum...
SEO Guidelines: Meta Titles and Meta Descriptions

SEO Guidelines: Meta Titles and Meta Descriptions

by Stephen James Hall | Mar 14, 2024 | Organic SEO, Reference, SEO | 1 comment

It’s crucial to ensure that your website ranks well on Google and Bing search results pages. Meta titles and meta descriptions play a vital role in this process by providing concise and compelling information about your web pages. In this guide, we’ll...
URLs – Technical SEO Guidelines

URLs – Technical SEO Guidelines

by Stephen James Hall | Feb 27, 2024 | Organic SEO, Reference, SEO | 1 comment

When it comes to optimizing URLs for search engine optimization (SEO), adherence to specific guidelines ensures better visibility and accessibility for your web pages. Guidelines for URL Optimization in SEO These guidelines focus on standards compliance and white hat...
Images – Technical SEO Guidelines

Images – Technical SEO Guidelines

by Stephen James Hall | Feb 25, 2024 | Organic SEO, Reference, SEO | 1 comment

It’s crucial to ensure that the images on the website contribute positively to the search engine visibility and user experience. In addition to optimizing images with appropriate alt text and descriptive filenames, it’s also essential to implement...
XML Sitemaps – Technical SEO Guidelines

XML Sitemaps – Technical SEO Guidelines

by Stephen James Hall | Feb 24, 2024 | Organic SEO, Reference, SEO | 1 comment

SEO directors or managers must ensure that the websites they are responsible for are easily discoverable and indexed by search engines. This is the job in a nutshell, but more specifically it maximizes visibility and organic traffic. XML sitemaps play a crucial role...
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