I wrote this post a few years ago. Google has now switched to a mobile first index so I bumped it to the top agaiin. – 5/24/18

A mobile friendly website is a prerequisite to great search engine visibility. It’s easy to understand why since way back in 2014 over 60% of American Adults owned a smartphone. [Pew Research: mobile tech fact sheet] Today, with that number likely a little(or a lot) larger and with the overwhelming “wireless” marketing assault on our senses, it’s only logical to have a mobile friendly site.

google mobile friendly check passed seoMobile friendliness has become the responsibility of the SEO professional.

I have first hand experience since many of the sites I manage were around before smartphones. And many other sites I’ve SEO’d did not pass the Google mobile friendly test at first. It’s a fact, being non-responsive hurts a website’s usability so it makes sense that search engine rankings would falter.

It’s not difficult to get your site responsive and if you use WordPress with a modern theme it probably already is. But if you keep getting annoying emails from Google Webmaster tools informing you of mobile issues definitely take notice.

Google Mobile Path To Purchase.
Google mobile friendly test.
Google mobile SEO.